Rad Habits
High-quality, sustainable clothing for an adventurous, healthy, and fun lifestyle.
Rad Habits
High-quality, sustainable clothing for an adventurous, healthy, and fun lifestyle.
Rad Habits is an ethically-made clothing line in California that focuses on inclusive designs and oversized fits.
Rad Habits is an ethically-made clothing line in California that focuses on inclusive designs and oversized fits.
We created an identity for Rad Habits that was as balanced as their brand. A color palette that was bold yet simple alongside typography designed to be both elevated and relaxed. Inspired by simple and healthy lifestyles of the Italian coast, every detail of their brand is meant to evoke feelings of happiness and adventure.
Core Emotion: Care-free
Core Emotion: Care-free
Featured services
Brand Identity
Visual Strategy
Art Direction
Website Design
Packaging
Featured services
Brand Identity
Visual Strategy
Art Direction
Website Design
Packaging
"I’ve collaborated with Wooters Design Co. on two branding projects, and they truly feel like an extension of our team. They were professional, communicative, and creative, and captured exactly what we envisioned—sophisticated yet playful branding that has become a huge part of our success. Their work resonates with our customers and has helped us build a lasting brand.”
"I’ve collaborated with Wooters Design Co. on two branding projects, and they truly feel like an extension of our team. They were professional, communicative, and creative, and captured exactly what we envisioned—sophisticated yet playful branding that has become a huge part of our success. Their work resonates with our customers and has helped us build a lasting brand.”
"I’ve collaborated with Wooters Design Co. on two branding projects, and they truly feel like an extension of our team. They were professional, communicative, and creative, and captured exactly what we envisioned—sophisticated yet playful branding that has become a huge part of our success. Their work resonates with our customers and has helped us build a lasting brand.”
Taylor (Co-Founder)
Taylor (Co-Founder)
Taylor (Co-Founder)
Video & Photography by Taylor Hayden
Video & Photography by Taylor Hayden
Video & Photography by Taylor Hayden